Table of Contents
What is web agency
Web agency is an expert that uses his or her service to promote someone’s business to be known throughout the internet community.
This service can be in terms of marketing and promotion, web design and development, graphic design, search engine optimization, content creation and many more.
Hiring a web agency to monitor the online side of your enterprise for smooth running of the business is like employing someone to work for you .
You are the employer while the web agency is your employee.
The web agency should submit to your command based on a contract of the work
What are the web agency services in a business
This agency didn’t focus on the marketing and promotion. But focus on, building and redesigning of a website, making the website good looking and attractive to the visitors,
easy to navigate on all browsers, fast to load and reduce bounce rate, doing some basic on-page SEO, fixing of broken link and redirect with overall health of the website.
You can hire a professional web agency that will do a good eyes catching design for you and monitor the health and security of your website
In this competitive business environment, marketing is vital to any kind of business you are doing. An excellent service or product need excellent marketing strategy to stay ahead of the competitors .
A web agency can be your marketer by using the power of social media to promote your brand and making it easy for potential customers who can visit your website and convert to customers to see your product or service
Search Engine Optimization
If you are serious about your business long term. You must start doing the SEO today. It is another form of marketing that involved optimizing your website with your niche keywords on the title, description, image alt, body and so on.
A web agency can make your website searchable on a search engine when potential customers searched queries related to above keywords. It might take at least 3 months to a year to see the effect. But it will save you a lot of cash to be doing paid marketing at the long run.
Difference between marketing and SEO is that with marketing you can bid for a keyword on google and be on the first page, you will be charged on PPC (pay per click) while using SEO If your keyword ranked for a particular keyword, it is free, that is why it is called organic traffic
If you want your stories to be captivating for visitors. You will need a professional image that will speak your brand . A graphic agency creates visual concepts, using software or by hand, to communicate ideas or stories that inspire, inform, and captivate buyers to purchase your offer.
Content is the king, having a good web design layout, optimized your page for SEO and having good graphic that communicate your offer is not enough. You must serious with content marketing and link building
A content creation agency will do keywords research and optimized your content for SEO by matching the keywords in your content with buyers google search intent. This can generate a tone of organic traffic to your website.
I will discuss more on the popular one (web design agency)
What is web design agency
It is an agency that comprises web designers and web developers who may be an individual freelancer or part of a small and mid-level digital agency with bigger employees count, larger infrastructure to render expanded services
Their primary role is to build a website attractive to potential customers and SEO friendly so you can generate leads, not just a scrap template with many number of pages just to order reward from you
Their job is more easier when you have a simple idea of what you wanted your website to accomplish. It will serve as a framework and guide that will make the design unique and creative
How to hire a good web design agency
Experience: They should have experience. You will not like to give your project to newbie just because the price is cheap. You might end up spending more if you don’t get the result you expected.
Size of the agency: Size is another factor to consider, if only one person doing all the services, it might have ended up shit, or if is not available because of illness or other factors, your business will have to be on hold till he comes back
Portfolio of best work: A good web design agency should have a portfolio. You should check it and see whether their mode of design suitable for what you are looking for
Reviews and Testimonials: They should have excellent reviews on social media. Check reviews on their social media posts, you can go as far as asking for reviews from their previous project.
Friendly: They should be friendly, because many projects last for some weeks or month. You will need to contact your web design agency from time to time with information, contents, graphic e.t.c.
Having a friendly attitude will make the relationship go smooth and productive
Starting a web design agency
It is simple, you need not be a guru, regardless of your current background or skills before starting a web design agency. All you need is knowledge on design, fundamental and current technologies that will aid the efficiency of your work.