Yes, your website is like a house. No matter how beautiful or well structured a house is, it website needs maintenance to maintain the fitness and keeps it lively .
A website overtime looses it functionality, reason most big brands hired website maintenance services to check the functionality, general health and to maintain the users experience of their website
Your website is one of the important asset for the success of your business. Having a optimized and lively website can easily make you reach the peak of your niche .
Your website needs maintenance to be continuously committed to be doing for you to come out with success in your niche
Doing website maintenance tasks such as adding new contents, search engine optimization, fixing of 404 errors and dead links will help in pulling the ranks of your website on search engines like Google, bing and yahoo
A website that is not regularly updated with fresh information has a high chance the visitors will stop coming and think your business is out of date or dead
Continual updating of your website will increase credibility and readability, it will send a good signal to google bot you are still active anytime it visited to crawl your web pages
Ranking on top of the page will help potential customers to see your website and visit to see what you have in stock for them
Slow page is another reason you should not joke with your website maintenance, slow page loading will hurt your SEO and lost potential customers who will abandon your website to competitors, if it takes time to load
Adequate website maintenance at the back end and testing of the speed will keep your website load on time on location your potential customers coming from or place you are targeting
Conclusion, website needs maintenance, it is good for the health, it increases the performance, enhances your visibility on the search engine, it reduces your bounce rate and put more profit in your pockets at the long run